Small Brands, Big Impact: PR Strategies for Success with Az Mukadam

Today’s guest is Arsalaan Mukadam, the founder of AZPR, a bespoke PR agency specialising in interiors, design, and lifestyle. With years of experience helping brands including Marks & Spencer, John Lewis, sofa.com and KitchenAid, get the recognition they deserve, Az knows exactly what it takes to craft the perfect PR strategy in the interiors industry. Whether it’s securing media coverage, building strong brand partnerships, or navigating the ever-changing digital landscape, he’s at the forefront of it all.

I’m thrilled to be talking with Az today about what it’s really like to be in PR for interiors, the challenges brands face, and the best ways to get noticed in this industry.

Today’s guest is Az Mukadam

You can find them here –

Insta: AZPR.co.uk

Website: @_AzPR

A few things we covered in this episode :

Az Mukadam has over 11 years of experience in PR, specializing in interiors.
He transitioned from fashion PR to interiors after discovering his passion for the industry.
Aspr was born out of a freelance opportunity and has grown through referrals.
Building strong relationships with clients is key to success in PR.
Storytelling is essential for effective PR strategies.
Az focuses on working with independent brands that have strong ethical practices.
Managing multiple clients requires effective organization and communication.
Tailored PR strategies are crucial for meeting the unique needs of each client.
The day-to-day work in PR is dynamic and varied, keeping Az engaged and motivated.
Az believes in the importance of enjoying one’s work and pursuing passion. Feedback is crucial for aligning brand vision with product quality.
Collaborative strategy development is essential for effective branding.
High-quality imagery is vital for capturing media attention.
Authenticity in storytelling can significantly enhance brand appeal.
Social media should focus on community engagement rather than just selling.
AI can be a useful tool, but it should not replace genuine creativity.
Print media still holds significant value in brand recognition.
Small brands can thrive in PR with the right strategies and narratives.
Building genuine relationships with clients fosters trust and growth.
Reflecting on achievements can motivate future progress.

A few people and podcasts mentioned in this Podcast:

Anna Wells

Sophie Hughes

Daniel Boden Wilson

Az’s Clients who are on The Inside Stylists Podcast

Timestamps:

00:00 Introduction to PR in Interiors
02:28 Az’s Journey into PR
05:11 Building Aspr: The Birth of a PR Agency
08:08 Client Relationships and Networking in PR
11:00 The Importance of Storytelling in PR
13:42 Diverse Clientele and Niche Markets
16:47 Managing Multiple Clients Effectively
19:25 Creating Tailored PR Strategies
22:17 The Day-to-Day of a PR Professional
25:19 Future Aspirations and Ideal Clients
34:08 Navigating Brand Feedback and Strategy
36:04 The Importance of Authentic Imagery
38:14 Health and Wellness in Home Products
39:50 The Role of Social Media in PR
43:49 Embracing Authenticity in Branding
44:23 AI’s Impact on PR and Marketing
47:15 The Enduring Value of Print Media
49:24 PR for Small Brands: Opportunities and Strategies
54:29 Future Aspirations and Industry Reflections