Why Ikea knows how to design just for YOU! With head of Interior Design at Ikea Uk Clotilde Passalacqua

There’s more to Ikea’s room sets than just well-placed products. Find out why in this episode.

IKEA’s interior designers aren’t like others. They not only design a space that looks great,  but it’s essential to IKEA that all their designs are a direct reflection of how people actually live in their homes.

Their goal is to provide solutions to the problems people face day-in-day-out. To do this, they conduct hundreds of home visits a year so that both the products they create, and the solutions they show are a reflection of how people actually live. The roomsets in each store are designed specifically around the areas the stores are based, and the living situations of those nearby.

I am very excited and honoured to introduce today’s guest Clotilde Passalacqua, head of interior design at Ikea.

Today’s guest is Clotilde Passalacqua

You can find her here …

Insta:  Clo_London 

Website Ikea.co.uk

A few things we covered in this episode :

• Achieving dreams with Ikea
• How the new generation approach living spaces with Ikea
• Hope and Glory
• The Red Thread – Mad about the House
• Ikea in home research
• Latest collection – Ombyte  – where products can be folded flat for moving regularly. 

• The Greenwich Eco store

  

  

• Sonos speakers product launch 

• Listen to this weeks episode here or click on iTunes