Future-proofing yourself with Digital Editor at Hearst Magazines Delphine Chui

From striving to produce the best content to conquering the Instagram algorithm, we cover it all and more!

Today’s guest is a London based digital editor who’s worked across many print and digital titles including GQ.com, Hello, Grazia, Stylist, Marie Claire, The Telegraph, Glamour and most recently Elle Decoration.

What she doesn’t know about digital media isn’t worth knowing. She specializes in editorial content that exceeds set traffic targets, digital strategy and native advertising, creative briefs and executions, as well as engagement-driving videos and social products.

With all that going on she still has time to be a mentor for the ReachOutUK mentoring charity and runs the natural and organic living blog-F Toxins, with her sister Ariane

I first met her on a panel discussion and heard her talk all about digital strategies specifically with magazines in mind and knew I had to have her on the show and I’m so glad I did.

enjoy the show.

Today’s guest

You can find Delphine here

LinkedIn: DelphineChui

Insta: @delphinechui

Delphine’s blog : FToxins

A few things we covered in this episode :

Ikea, B&Q
Native advertising – When a company is paying for a sponsored piece (product placement) seamlessly
ASA – Hashtag #AD
Delphine works on Country Living, House Beautiful, Elle Deco