From Fashion to Interiors: How David White Built a Thriving PR Agency in Six Months

Today’s guest is David White 

You can find them here –

Insta:DavidWhiteComms

Website: DavidWhiteComms.co.uk

Watch this episode on YouTube HERE

A few things we covered in this episode :

• David has over 14 years of experience in PR, focusing on interiors.
• He transitioned from fashion marketing to interiors PR through internships and agency work.
• Going freelance was a leap of faith that paid off
• Building a client base requires networking and leveraging existing relationships.
• David’s clients include sustainable brands and established names in interiors.
• Social media plays a crucial role in modern PR strategies.
• Authenticity is key when working with influencers.
• Print media still holds significant value in brand credibility.
• David’s mantra for freelancing is to say yes to every opportunity.
• The tactile experience of magazines is irreplaceable.
• AI is influencing trend forecasting in interiors.
• Human touch in PR cannot be replicated by AI.
• PR involves much more than just sending press releases.
• Networking is crucial in the PR industry.
• Understanding the audience is key for effective communication.
• AI can streamline tasks but may lead to laziness.
• The importance of targeted pitches in PR.
• Building relationships is essential for success in PR.
• Remembering names is a valuable skill in networking.

A few people mentioned in this Podcast:

David’s clients

• Slow – Sustainable sofa brand

• Love Your Home – Family-run, handmade sofas and furniture

• John Cullen Lighting – Premium lighting design specialists

• DifferentKind – Ethical lifestyle e-tailer with a social mission

• Sophie Robinson – Colour-loving designer, podcaster and interiors course creator

• Rosie Dahlia – Stylish tableware and kids’ pyjamas

• Cartier Design – Boutique interior design studio

• London Terrariums – Terrariums and workshops from their Shoreditch studio

• Fab Communications – PR agency working with lifestyle brands

People

• Theoda Solms Iles
• Jenny Wood
• Eva – Poppy Loves London

Timestamps:

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