Building Your Personal Brand as an Interior Stylist
How to go from freelancer to ‘Key Person of Influence’—without feeling icky.
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In this episode of the Inside Stylists podcast, I dive into why building a personal brand is so important for interior stylists. It’s not just about logos and colours—it’s really about the story people tell about you when you’re not in the room. I share some of the insights I’ve learned from Daniel Priestley’s work on becoming a ‘Key Person of Influence’ and talk about how vital it is to practise what you preach when it comes to your brand. I also pass on some of my favourite networking tips, how to introduce yourself and others in a way that builds real connections, and why putting yourself out there is key to building trust and boosting your visibility.
enjoy!
Freestyling Friday with Emma Morton-Turner
A few things we covered in this episode :
- A brand is more than just a logo; it’s your story.
- Being a personal brand means being the face of your work.
- Networking is essential for building connections in your industry.
- Practice what you preach to build trust with your audience.
- Show, don’t tell; demonstrate your brand through actions.
- The best business card is when others mention your name.
- Be approachable and engage in personal conversations.
- Effective introductions can spark meaningful connections.
- Visibility is key; put yourself out there to be noticed.
- Building a personal brand takes time and effort, but it’s worth it.
People mentioned in this episode
- Nikki Snell, Founder of Press Loft, a PR platform for interiors brands and stylists.
- Daniel Priestley, Entrepreneur, author of Key Person of Influence and other business books. He speaks widely about personal branding, entrepreneurship, and building influence. DanielPriestley.com
- Katie Thompson, Speaker and branding expert who ran the “Be Your Own Brand” masterclass at Brighton SEO.
- Matt Lazenby, Website designer
- Amy Cuddy, Social psychologist known for her TED Talk on the “Power Pose” and presence.
Timestamps
00:00 Introduction to Personal Branding
02:45 Understanding Your Brand
05:52 Building Trust Through Authenticity
08:52 Networking and Making Connections
12:02 Effective Communication and Engagement
14:58 Overcoming Networking Anxiety
17:46 The Power of Personal Presence
21:12 Creating Meaningful Introductions
24:11 Putting Yourself Out There
27:05 Final Thoughts on Personal Branding
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Talking All Things Family Business with Father and Daughter team behind Graham and Brown : Podcast Episode 144
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Talking All Things Shoot Locations with Sam and Jacob from Love Locations
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What it’s really like being an Assistant Interior Stylist with Danniella Browne
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Interior Styling outside of London with Laura North.
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